Passback Ad Tags

[Richard Smith]

Why it is important to provide passback tags and suggest to publishers are recommended to use it?

the advertiser can choose whether he needs to purchase the impression or not. In the event that the impression isn't purchased, the advertiser will utilize our passback code to pass the traffic back to the ad server. The adserver will at that point consequently select an alternate campaign to appear. In an inverse to other passback arrangements, with us you don't have to stress over making circles or how to set up the passback: Simply empower it in campaign settings and give the passback code to your advertiser - everything else will be naturally dealt with by the ad server. This lessens inconsistency among accomplices and builds the fill rate of your traffic.