02-11-2021, 01:49 PM
(02-11-2021, 12:43 PM)David Ryder Wrote: Is there any plugin for publishers to send bid requests to multiple ad exchanges and other demand partners simultaneously?
As a solution to the traditional waterfall bidding model, header bidding sends bid request to multiple buyers simultaneously and thereby reducing the latency in ad serving.
So we suggest this plug-in matching to your requirement,
https://www.reviveadservermod.com/header-bidding-plugin
Benefits publishers as they need not manage ordering the demand partner’s priority and also decreases the time for rendering the ad, improving the user experience.
This plugin also brings advantage for advertiser with a better viewability on available inventory and a more transparent ecosystem as advertisers can trade directly with publishers.
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