HTML5 banner ads with the IAB’s standard

[Thirumoorthi.P]

Advantages of HTML5 Ads and important key points list of Feature support

What’s more, HTML5 banners ads are known to

    Improve user engagement and ROI — 3x more interactions
    Improve CTR — almost 50% higher
    Have higher viewability rates than Flash — 25% more viewable
    HTML5 ads support both desktops and mobile devices.
    Allow you to create better reachability and targeting for the varied audience — based on users engagement behavior
    Increase awareness, more memorable, and lift brand or ad recall
    Offer more data and tracking for campaign optimization