Use Pass Back reduce blank ads

[Richard Smith]

When Pass Back ad will occur in ads slot?

The Pass Back tags are utilized in certain situations like

When Banners/Campaigns are not linked.
When a delivery ad limitation exceeds.
During Deliver Capping per Visitor.
When a Campaign is not delivered.
When Pass Back tags display ad, their impressions and clicks count are calculated to gain revenue through third-party ad tags as like other ads.

The Pass Back Ad tags can also be utilized, when zone floor price is less than or equal to campaign rate per price