Dialog Ads For Mobile

[Richard Smith]

What mobile ad format is more engaging: rich media or dialog ad?

Among all the ad formats both rich media and dialog ads stand out as highly efficient. The nature of these ad formats implies user engagement — when it is displayed, the ad requires to take some action with it.
In case of the dialog ad, a user has to click on one or two options, offered in the ad

dialog ads get more clicks, but rich media is also a high-performing ad format for generating user engagement.