04-08-2019, 01:53 PM
(This post was last modified: 04-08-2019, 01:54 PM by William George.)
Why you choose an ad exchange?
Ad exchange allows advertisers to buy the ad impressions in real time based on the factors like user browsing behavior, device type, ad position and etc.
The advertisers can purchase the ad inventories from various websites automatically without negotiating with publishers.
The ad exchange is transparent to the users as it allows the advertisers to view the amount spent for the ad impressions.
Examples of major ad exchanges are Google, OpenX, Yahoo and etc.
(04-08-2019, 01:53 PM)William George Wrote: Why you choose an ad exchange?
Ad exchange allows advertisers to buy the ad impressions in real time based on the factors like user browsing behavior, device type, ad position and etc.
The advertisers can purchase the ad inventories from various websites automatically without negotiating with publishers.
The ad exchange is transparent to the users as it allows the advertisers to view the amount spent for the ad impressions.
Examples of major ad exchanges are Google, OpenX, Yahoo and etc.