I am in need of some new plugins, we utilize Revive Ad Server to deliver keyword based ads (both contextual as well as banner ads). I want to be able to enter these into a simple input text box instead of having to create a "Regular Expression" and then select this regular expression in the "delivery options" area of the "banners" functionality.

I also need to be able to offer our advertisers the ability to log into an account within Revive Ad Server and manage these keywords. The ability to also offer keyword bidding is necessary, if advertiser #1 bids for keyword #1 and advertiser #2 bids for keyword #2 but advertiser #1 bids more than advertiser #2, advertiser #1's keyword #1 should automatically show up at the exact percentage higher than advertiser #2's keyword #1's percentage of impressions.

I also need the ability to do negative keywords easily, and eventually within the advertisers self-managed account portal. Please let me know options I have for this type of set up?

1. What will I need to implement this solution?

I have JWplayer Enterprise License as our Player. I have Revive Adserver already set up to do direct sale Advertising on (no Google Ads right Now)

Hi Guys

How does server-side bidding work technically? What do we have to implement, that pre-bid server side bidding is running?

Does the user load only a Retina double sized banner – is the standard banner auto created by optimizing the file to 50% dimensions automatically during load?
(https://www.reviveadservermod.com/retina-banner)
OR does the client load standard size creative and Retina double size creative to same campaign?

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